Annika helps organizations translate their branding into a digital context and creates practical and delightful experiences for their users. Annika has over 10 years of experience designing mobile and responsive websites, e-commerce platforms and apps. She’s enthusiastic about user experience design using agile methodologies and human-centred design principles. Before jumping into the visual design process, she conducts user research and develops wireframes and prototypes to make sure that user needs and business goals are met throughout the project. She creates style guides and pattern libraries to ensure that the design is applied consistently during the build and after the launch.