Your New MarTech Superpower

The “Shift Left” approach has empowered development teams to amplify their efficiency by identifying issues sooner, when they can be fixed with less effort and expense. It has become a rallying cry for security teams, but how can it benefit other website stakeholders? In this talk we’ll explore how integrating testing tools like Lighthouse can create a “Shift Left” for marketing concerns: SEO, performance, accessibility, and more.