This session explores the power of an atomic, multi-brand design system as a foundational tool for fostering collaboration and alignment across diverse brands. At its core is the Universal Design System (UDS) huddle, a governance framework that ensures consistency, scalability, and innovation in design and development practices. By aligning teams across brands, the UDS promotes efficient collaboration, streamlines decision-making, and drives unified user experiences.The session also highlights the strategic enablement of robust capabilities, including seamless integrations with cutting-edge tools like Uniform and Contentful. These integrations unlock advanced personalization, headless CMS flexibility, and a composable architecture that supports dynamic content delivery. Attendees will gain insights into best practices for implementing and governing a design system that scales, enhances cross-functional teamwork, and accelerates the adoption of modern, composable digital ecosystems.