Art Direction for Google Marketing

Ever wondered how the most memorable marketing events are created? In this talk, we will uncover some of the secrets behind Google's most stunning marketing projects. I'll walk through three case studies of Google's largest, most well-known events, including the creative production behind Google I/O.

We will explore how art direction creates unforgettable experiences by combining creative vision, collaboration, and technical skills. This presentation is ideal for recent graduates interested in how their design skills can translate into impactful art direction.

You will learn how to develop a cohesive visual strategy, work effectively with cross-functional teams, and leverage technical expertise to bring creative concepts to life. Whether you're passionate about design, marketing, or technology, this talk will provide valuable insights into the art of directing large-scale marketing events that leave a lasting impression.

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